Alicia Keys, Gwyneth Paltrow, Cameron Diaz, and even Kim Kardashian have recently gone makeup-free because of its empowering message of self-love by joining the #NoMakeup movement. And the idea’s catching on. The Instagram hashtag #nomakeup shows over 12 million fresh-faced results. More women prefer a glowy complexion to covering up, as skincare cosumption doubles.
In 2016, Alicia Keys closed her essay writing, "I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing."
“For years, we’ve been trained to emphasize or create what we do or do not have,” adds Shirley Pinkson, a former creative director of makeup for NARS and the co-founder of W3LL PEOPLE. “This movement towards ‘less’ guides a woman to embrace what makes her most beautiful—her unique, gorgeous features.”
While makeup isn’t going away, authentic beauty is going to be a hot topic—for women and beauty brands—in 2017. For those who still use makeup, they are more conscience about the ingredients on their lipstick labels as carefully as food labels. Natural and organic brands are sprouting up almost daily, and becoming a very viable industry.
Dive into other top 5 wellness trends in 2017.