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ABOUT US

"We have become more conscious about what we expose our mind and body to, so it is only natural to surround ourselves with company  and things that benefit our holistic wellbeing and compliments our lifestyle." - Jenny LS.

PURPOSEFUL RAW BEAUTY WITH A FOCUS ON SUSTAINABILITY.  A CONSCIOUS LIFESTYLE LABEL

Currently the team includes beach lovers, outdoor enthusiasts and travelers who share the same values. Created by Giles Smith and Jenny Luu in 2016 near the seashore, the creative couple ventured away from their cold Canadian home founded DUFMOD to reflect their own passions of what the meaning of 'home' is for them -- wellness, natural, excudes tropical vibes and sea-side nostalgiaBoth possess an innate hunger for exploring new territory with high regard to sustainable efforts with local communities. Your home is your temple is their mantra. Rather than aspiring to any particular style icon, the pair continue to be inspired by the cozy but the fresh feeling of these independent eateries and commercial spaces they stumble upon across the globe. It’s there they have forged their own definition of boho. 

"To them it means ‘raw beauty with an expression of wildness and freedom‘. An open, tranquil space full of natural materials and unique, statement pieces." - Katty P.

This dynamic duo are still far away from home exploring the world continuously sourcing products for your home space. While doing so, they have created friendships around the world, which has helped shape both the business and creative aesthetics of DUFMOD.  

It is an ongoing task to launch a product, research and decide on responsible sourcing routes. The DUFMOD team have been abroad traveling the world  making connections with the local artisans, and small family businesses at local markets and artisan villages. When the artisans show the entire process of their art, it can then be determined then and there if our sources are eco-friendly and can be categorized as fairtrade -- Sustainable, chemincal free, and the artisans create their pieces for the love of their craft, make their own decisions, control their futures and provide value to their communities. From the early stages of reasearch and design to the finished product, the process could take several months as they are all handmade and relies on the harvesting seasons of raw materials. 

BEHIND THE SCENES | THE ARTISTS

ADDING VALUE | COMMUNITY PROJECTS

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